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You can get an income on your site from advertising. Two main sorts: Display a banner ad, or become an Affiliate, Partner, or Associate. Both these do best if the ads support the content of your site. Good links, including links in carefully chosen advertisments will also add credibility to your website.
Banner ads can be negotiated individually or you can go to one of the agencies who will put a series of ads onto a space on your site. You can influence the companies whose banners are displayed, but probably not control this. You generally get paid a small amount for each click-through to the linked website. Some people say that banner ads are distracting; they are more distracting if they are, for example, right at the top of your homepage, and even more distracting if they are animated. Many visitors have trained themselves to ignore banner ads. Affiliate, Partner, or Associate adverts are slightly different because you place them strategically on your website, and can be supported by the content of that page, and probably by editorial content. I have signed up as an Associate with Amazon. Amazon offer a wide range of logos covering all of their product lines - you can choose what turns you on. Or just establish a a text or image link to the page on which the product you would like people to buy is shown. I have chosen one of the generic sets and placed them in strategic places on the Waller and the Goring websites.
Having signed up and received approval from Amazon, and placed the links in strategic places on your website you sit back and Amazon will in due course send you money, or if you wish credit notes so you can buy things from them. They may decide to pay you up to six weeks after the event, and then only if they are due to pay you more than £50. You can sign up with a number of similar merchants. If I decide to go on with this I may also try WH Smith, Thomas Cook, RAC, Superdrug, and Comet. But you don't want to beat this one to death, unless you are setting up as a Shopping Mall. A good example of a website that has done well is http://www.books.co.uk Or you can sign up with one of the several middlemen who will take typically 30% and do all the negotiation for you. These include: |
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