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- Every one else has one
- You want to be heard, but aren't sure what to say
- You have a cool technology to use, but no idea how to implement it.
- You want to save money.
(Don't try to build a global portal on some loose change)
- You're design-crazy.
(People like good design, but there needs to be a solid base of content)
- You have reams of content ready and waiting.
(Will your target audience really read it all!)
- You want a quick fix.
(Building a good site takes months of hard work. It can't be done in two weeks)
- You want to close your offline business.
(The Web site is the online part of your business - it's not the be-all and end-all)
- You want to become a dotcom millionaire.
(Need we say more!)
- You want a domain name on your stationery
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