Customers

Customers -

are the most important people in any business

are not dependent on us; we are dependent on them

are not an interruption to our work; they are the purpose of it

are doing us a favour when they contact us; we are not doing them a favour by serving them

are a part of our business; not outsiders

are not just a statistic; they are flesh and blood human beings with feelings and emotions like ourselves

are people who come to us with their needs and wants; it is our job to fill them

are deserving of the most courteous and attentive treatment we can give them

are the lifeblood of this and any other business; without them we would have to close our doors