Richard Waller -

Internet one-day for business training course

Draft list of topics for a one-day Internet for business training course.

INTRODUCTION

• The Internet (15 million websites, 320 million pages)
• What is on the Internet (facts, figures, fiction, porn, boredom, ego-trips, virus, entertainment, reference info)
• Internet Service Providers and what they do
• Portals where you first go on signing on in the morning
• Domain names (.com .co.uk .uk.com etc)
• Access to the Internet, constraints of speed of access and time of day peaks in activity
• Routine for uploading material to the server (FTP)
• Need for testing to ensure that the electronically under-privilaged receive an acceptable if not brilliant service

WHAT IS A WEBSITE

• Structure of a typical website (homepage, sitemap, navigation)
• Features that can be provided (font size, font face, text colour, backgrounds, coloured bars, buttons and arrows, animation, Email forms, etc)
• Tables and how they are used
• Advanced Features (website search, calendar, response forms, slideshow, stripes)
• Java and JavaScript for exciting features, and the problems therewith
• CGI scripts for reliable interaction
• Style Sheets (the coming thing?)

EMAIL and USER GROUPS

• How it works
• Use of an Off-Line Reader
• Rules and conventions
• Must check mailbox every day
• Scams and Spams
• Hands on Practical sending and receiving Emails

WHAT IS A GOOD WEBSITE

• Objectives
• Hit Counting
• Fast access of first display
• The Three-Click rule
• Content is King!
• Efficient navigation
• Shall the surfer come back again

HTML CODING

• WYSIWYG -v- HTML coding (FrontPage -v- Homesite authoring tools)
• The HTML page
• 20 basic HTML commands
• Hands-on practical amend a page and view it

SEARCH ENGINES

• The eight biggies plus Yahoo (plus 400 others)
• Make your page Search Engine friendly
• Submission and having patience for results
• Techniques of searching
• Extreme need for other promotional effort
• Hands on Practical - searching with different engines

E/COMMERCE

• Orders by Email
• Credit Card details via Secure Server
• On-line authorisation of credit card details
• Shopping cart.

EVALUATION and MAINTENANCE

• My 60-point checklist
• On-going Maintenance
• Need for refurbishment at least each year.

• Richard Waller Website Creation
• 50 Sea Lane, Goring-by-Sea, West Sussex BN12 4PY
• Phone: 01903-248782 - Fax: 01903-248782
• Contact Us Homepage: http://www.waller.co.uk

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website by: Richard Waller Comments? Suggestions? Contributions? Please contact us

URL: http://www.waller.co.uk/intcourse.htm